Organizations have started taking PR and crisis personnel seriously as they play a crucial role in the event of crisis. All organizations and even individuals are not immune to crisis and having a proactive team to fix it can be the defining moment of the organization’s success or even make it tumble to its knees. Here are quick ways to fix a crisis if you find yourself in a morass.
This is where communication/PR/ crisis communication comes in handy. As professionals in communication, the communication should be prepared always and have a plan in place. Based on the nature of the business you are in, the communication should be able to identify all possible crises that may occur and have ready-made plans which can be customized to meet the current situation.
Be swift to respond
There is nothing that escalates a crisis situation more than keeping the public tongues wagging. Swift response is crucial and it all starts with acknowledging the situation. A quick response from an authority figure will be important if the business is to survive a crisis situation.
Don’t release information in snippets
I know many will say that releasing just fragments of the information and monitoring the situation before releasing further information works during a crisis.
This is where what Aristotle called pathos, or appeals to emotions. Showing that you are remorseful and apologizing works magic during a crisis situation. A public apology will help the public calm down and will play a vital role in helping the company move on from the crisis.
Fix the crisis
After doing all the steps above, it is time to fix the problem by looking at the root cause of it and working hard to fix it to avoid a similar situation in future will prevent a similar situation.
Change the orientation
Shifting the focus from the current situation to the future is a way of moving on.
With the advent of social media, people and organizations are looking for ways to maintain their online reputation. This is where Status Labs, an online reputation management company, comes in handy to fix the issues.
In addition to online reputation management, Status Labs helps companies struggling with traffic to websites by directing clicks to your company website, views to your videos and also likes to your page.
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