Fabletics is a leading athleisure brand that is giving even Amazon a tough challenge in the online fashion business. Amazon is the market leader in the online fashion retail business with over 20 percent market share, but it seems like Fabletics is going to change that shortly. Fabletics was started as a fashion startup in 2013, but in just four years it has become a stable business with close to $300 million in annual revenue, business operations in over eight countries, and close to 1,500 employees.
Fabletics has become one of the most preferred athleisure brands in the market, and the target audience is women of all age groups. The company offers fitness clothing items from size XXS to 3X, which is unique for any business. It is because the brand aims to inspire people to become healthy and fit and be aware of their body, which is what athleisure apparel is all about.
One of the co-owners of Fabletics is the famous Hollywood actress, Kate Hudson. Kate Hudson is famous among her fan not only for her films and performances but also with her well-toned body and high fitness levels. It is because of this Fabletics brand penetrated the market efficiently and managed to do substantial business from the word go. In short, an association of Kate Hudson with Fabletics has worked wonders for the brand. One other factor that has helped Fabletics tremendously is the use of advanced data analytics technology that allows the management and designers to check what strategies are working, what products are selling more, which business model is earning more revenue, and so on. Technology has helped the brand to capture the target audience’s attention by providing them exactly what they are looking for.
Fabletics also implemented the reverse showroom technique with considerable expertise, just like other famous brands such as Warby Parker and Apple. Once Fabletics had gained substantial momentum in the business and was generating significant revenue, the company aimed at penetrating the market further through opening physical stores. It helped the company to attract new customers, and create awareness about Fabletics. As per the reports, over 35 percent of the women entering the store end up signing up for the company’s VIP membership model. Opening stores helped the company to establish itself as one of the leaders in the fashion business and consolidate its position in the market. Customers looking to experience what Fabletics have to offer regarding value and expertise can take Lifestyle Quiz at its site.