Browse Category: Digital Marketing

Using Sentient AI to Personalize Merchandise for Shoppers

Sentient AI is rapidly becoming more popular each day within the world of tech and gaming. Using sentient AI with an eCommerce shop is one way to truly resonate with followers and customers while also ensuring maximum ROI and sales. Putting sentient AI to use by allowing users to experience personalized merchandise is a way for you to truly allow your brand to stand out regardless of the competition in your market or industry.

Sentient AI and Personalized Merchandising

One of the best ways to put sentient AI to use is to do so by integrating personalized merchandise directly to those who shop on your website or are registered members. When a user is browsing for new merchandise that they are interested in, having personalized items appear helps to draw them in and retain their want to shop with you.

Gathering Data and Putting it to Use With Sentient AI

Sentient AI can work well by collecting, organizing, and storing data that you deem useful from individuals who are browsing your website or have shopped with you in the past. Personalizing merchandise automatically is possible by utilizing names, states, or various interests that you have come to learn about users who have registered on your website. Putting the data you have collected to use can be done with related products, featured items, or even within email marketing campaigns, you send to loyal subscribers. By offering personalized merchandise, stand out from other companies who fall short and fail to deliver additional features such as the ability to add their own text or create their own designs.

Benefits of Using Sentient AI

Using sentient AI offers a myriad of benefits that allow you to spend more time focusing on other aspects of growing your business and your brand in its entirety. Work less on the logistics of delivering personalized merchandise to each individual user, and instead, opt to have sentient AI take care of the entire project. By instantly having the ability to showcase personalized merchandise without working on each piece yourself, appeal to a massive audience regardless of the demographic you are seeking to reach the most.

By integrating sentient AI into your eCommerce store, eliminate working on tasks that are tedious and not effective at adding to the growth and overall success of your business. With sentient AI it has never been easier to boost your brand to a higher level of success. Follow Sentient’s profile on linkedin.com.

Having a PR Crisis? Here is a Quick Fix

Organizations have started taking PR and crisis personnel seriously as they play a crucial role in the event of crisis. All organizations and even individuals are not immune to crisis and having a proactive team to fix it can be the defining moment of the organization’s success or even make it tumble to its knees. Here are quick ways to fix a crisis if you find yourself in a morass.

Be proactive

This is where communication/PR/ crisis communication comes in handy. As professionals in communication, the communication should be prepared always and have a plan in place. Based on the nature of the business you are in, the communication should be able to identify all possible crises that may occur and have ready-made plans which can be customized to meet the current situation.

Be swift to respond

There is nothing that escalates a crisis situation more than keeping the public tongues wagging. Swift response is crucial and it all starts with acknowledging the situation. A quick response from an authority figure will be important if the business is to survive a crisis situation.

Don’t release information in snippets

I know many will say that releasing just fragments of the information and monitoring the situation before releasing further information works during a crisis.

Show remorse

This is where what Aristotle called pathos, or appeals to emotions. Showing that you are remorseful and apologizing works magic during a crisis situation. A public apology will help the public calm down and will play a vital role in helping the company move on from the crisis.

Fix the crisis

After doing all the steps above, it is time to fix the problem by looking at the root cause of it and working hard to fix it to avoid a similar situation in future will prevent a similar situation.

Change the orientation

Shifting the focus from the current situation to the future is a way of moving on.

With the advent of social media, people and organizations are looking for ways to maintain their online reputation. This is where Status Labs, an online reputation management company, comes in handy to fix the issues.

In addition to online reputation management, Status Labs helps companies struggling with traffic to websites by directing clicks to your company website, views to your videos and also likes to your page.

More information for Status Labs:

http://www.prnewswire.com/news-releases/status-labs-president-and-co-founder-darius-fisher-named-one-of-prweeks-innovation-50-300155074.html

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