Browse Category: Active Online Marketing

The Science of Online Reputation Management

With the rising social media popularity, it is important for all businesses to maintain an impressive media presence. Consumers tend to make their decisions based on the opinions and reviews of the other customers. Therefore, it is essential to maintain good online reputation to ensure that your clients always leave good reviews for your products or services.All firms need to properly manage their digital presence by having a robust website, well designed online advertisements, and active profiles among others.

All sectors are embracing the internet phenomena. In the past, for instance, once patients left the hospitals, they never discussed any information on what transpired between them and the practitioners. That has changed drastically, and patients can now narrate their experiences, whether good or otherwise, online. A recent study revealed that 65 percentage of the people are aware of online physician rating sites and out these, 28 percent potential patients search the sites. Majority of the respondents said they consider these ratings very vital while choosing a physician.

Customers now expect personal interaction with their suppliers. They expect quick response to their online queries and concerns. It is, therefore, imperative that you identify the online conversations that matter to your business and respond wisely to your customers’ issues. Here are a few strategies to help you improve your company’s online reputation:

Respond to Online Review

Always acknowledge online reviews and respond promptly and professionally. Encourage your customers to post their reviews. You can also introduce a tool that proactively collects reviews from them.

Provide Excellent Customer Service

Always endeavor to give exceptional customer service so that your clients can leave positive reviews. Happy customers will also give you honest feedback on how to improve your business.

Monitor Online Conversations

Monitor online channels constantly to find out what customers are saying about your products and services. Digital tools like Social Mention and Google Alerts prompt you whenever your company or brand is mentioned online.

To command a strong online presence, you should endeavor to build and maintain a good reputation. Update your business information on search engines such as Bing and Google. Online communications are now more than just marketing; they are also a platform for you to showcase your commitment to excellent customer service and this is a significant boost to your online reputation.