Creative, passionate and innovative are all words that have been used to describe Lime Crime’s founder Doe Deere. As a successful woman in today’s world of business, Ms. Deere is often asked to provide advice to other women looking to succeed. The advice she gives centers around being true to one’s own passion and never giving up on the dream. Doe’s own path to success started out as a bumpy road she traveled after relocating to the United States from Russia. When she was 17 her mother brought her and her younger sister to America in hopes of creating a better life.
Like many other people who immigrate to America, Doe and her family believed it was the land of opportunity. Unfortunately, the good life they had dreamed of having did not materialize when they arrived. Although Doe Deere’s mother was an established accountant in Russia, the papers she needed to obtain similar employment in the United States were delayed in arriving. In order to pay the bills and put food on the table, her mother began cleaning people’s apartments. Doe also did her part to help add to the family’s funds by pet sitting.
Despite the efforts Doe and her mother made to try to get ahead, they actually ended up losing the apartment they had been living in. They had to take refuge in a homeless shelter and stand in lines to get food. Ms. Deere often comments on the uncertainty she felt about the future during this time. To help stay positive she would often spend her time dreaming about becoming a fashion designer.
Doe Deere and her family were fortunate enough to cross paths with a social worker who took an immediate interest in them. She was able to see past the destitution of their lives to the potential they had within. This became a turning point in Doe’s life. The social worker was able to get her into New York’s Institute of Fashion. Little did Doe Deere know at this time it would become a stepping stone to the launch of her own online cosmetic company.