Kenneth Goodgame Marketing Expert

Kenneth Goodgame is an expert in marketing and merchandising. His expertise and innovative thinking have helped some of the biggest names in the hardware industry. Recognized for his ability to identify where a company is making mistakes and then make adjustments to correct their errors. He accomplishes this using a combination of cost analysis, quality improvements, employee engagement, and motivation, streamlining financial oversight, and displaying merchandise in a way that motivates customers to buy a product.

He is a believer in the importance of the end cap. The end cap is the product display at the end of each isle. Kenneth believes an end cap is most effective when used for seasonal displays. An example would be to feature heaters when the weather turns chilly and customers are thinking about needing a new heater. By featuring a product on an end cap promoted in a newspaper ad or company circular potential customers will find the product quickly and make a purchase.

In 1995 Kenneth Goodgame began his career with Hardlines D28 Product Merchant. He managed the purchasing for the indoor garden category, oversaw new store openings, and trained store managers and associates. Instrumental in opening 220 new outlets a year and increasing YOY sales by 20%. (YOY sales are the method of comparing one year’s sales to the next). Over the next few years, he achieved similar results for several companies, including The Home Depot, Bernzomatic, Rubbermaid, and Ace Hardware to mention only a few.

In 2013 Kenneth Goodgame joined True Value Hardware where he is a senior vice president and company Chief Merchandising Officer (CMO). As CMO he is responsible for all purchasing of inventory over 85,000 SKUs, (SKU is the stock number given to each product). He is also responsible for marketing, merchandising, print advertising, and pricing. Kenneth Goodgame has changed the way they find and hired people and created an entirely new merchandising team. Replacing 40% of the buyers and low energy individuals with personnel who exhibit high energy and have extensive product knowledge. Goodgame has implemented a 5-year plan designed to deliver long-term growth.

Kenneth Goodgame is a graduate of the University of Tennessee where he earned a BS Degree in Science in Marketing. He currently resides in Downers Grove, IL with his wife and children, his successful career continues.